Brand Identity

Brand image is what comes to mind when people think about your business or product. It is developed over time from a variety of sources including your company website, social media, sponsorship activities and interactions with your business. Maintaining consistency of your brand identity helps clients distinguish you from your competitors. 

Local client Styles & Associates Accountancy have been established in the community for over 9 years.  Part of my brief was to dispel the myth that accountants are unapproachable.  Styles & Associates provide a very different experience – offering a friendly and supportive approach to all their clients. All of the accountants are based in the local area, so community is important to them - which is why each year they help raise funds for local charities and have been involved in sponsoring community events.

In addition to supporting the local community, Styles & Associates want to support businesses beyond accountancy services.  To facilitate this I built a series of free resources for start-ups and well-established businesses, accessible to all, on their website.

I redesigned the logo make it vibrant and modern and have built a series of assets for social media, print advertising and the website which are consistent in style and content, and convey the friendly and approachable identity of the business. 

Brief:

• Logo redesign
• Website redesign
• Ongoing social media & online content management
• Print advertising

VISIT THE STYLES & ASSOCIATES WEBSITE HERE