How many of you check you phone first thing in the morning, last thing at night, or perhaps throughout the day?
In today's climate we can't wait for customers to come to us, we have to go to them. Email Marketing is a quick, cost effective way to stay in touch with your customers direct to their device and drive sales for your business.
1. Save Time
Contacting customers individually can take time. Email marketing automation saves your time and ensures you don't miss the opportunity to contact the customer at exactly the right time. Emails can be sent to welcome your customer, remind them if they have left something in their shopping basket, remind them that their car is due for a service, a subscription is due to be renewed, it's time to replenish your product or a hair or dental appointment is due.
2. Cost Effective
Reduce your company's print and mailing costs. Email marketing is a low cost marketing communication generating results that can be measured.
3. React quickly
Has there been a story in the news today that relates to your business? Need to get in touch with your customers quickly? Email marketing is immediate, there's no need to wait for a flyer to be printed and mailed or calls to be made. Contact your customers immediately.
4. Announcements
Got a new product, or offering a new service? How will your customer know about it? Your customer doesn't always walk past your shop window or see your Facebook post at exactly the right time, an email can be timed to be received at the most effective moment for your customer.
5. Stay at the forefront of your customers mind
Your customer or client may not be ready for your product right now, but if you consistently keep in touch with them you will be the company that comes to mind when the customer needs your product or service.
6. Develop a long term customer relationship
A one time purchase takes a lot of time, effort and your money. If you retain a customer it is far more cost effective than continually finding new ones. Sending relevant and helpful content will keep a customer engaged and loyal to your product or service.
7. Increase your credibility
People do business with people they know, like, and trust. Send testimonials from other clients, provide usual information on how to use your product, or helpful advice relevant to your product, service or industry. Email marketing can help you establish credibility, trust and authority in your industry.
8. Increase brand recognition
A well designed, professional email with your logo helps potential customers recognise your brand, this helps increase recognition if they come across your branding via social media, in the press or simply by passing your premises. Brand recognition will consistently build value with your customers.
9. Reach your audience at any time on any device
No matter where your customer is they can they can look at your message - with the dominance of mobile technology your customer doesn't have to be in the office or home to receive your email, you can reach them any time, anywhere.
10. Increase web traffic
Most businesses want more sales or more clients and if you have a website email marketing will drive more people direct to you.
How can I help you?
I can set up and run an email marketing database to communicate with your customers and help generate sales within your budget. I can give you more time to put into running your business. Contact me today to discuss how I can help grow your sales: [email protected], 0771 313 8538
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For further information see: Case study
Email marketing by Joanne Champion Consultancy