Yesterday was 'Small Business Saturday' - a movement to help promote local business. Whether you are family business, local shop, online business, wholesaler, business service or small manufacturer, the idea is to encourage your local community to shop local at this busy time of year.
The ethos of the movement is 'When you spend with a small business cash goes directly into your local economy!'. And with a number of local shops currently sat empty I wholeheartedly agree.
I work with some great local companies in Alton, and have set up a site to help promote their growth. The Alton Directory is a listing site for everything Alton and it's free to add your business.
I really enjoyed working on The Lime Tree Children's Day Nursery's new website. Michelle has some fantastic images for me to work with and a clear vision of what she wanted to achieve.
It's been a busy networking day today. This morning I was interviewed by David Way from local radio station Wey Valley Radio about my new listing site Alton Directory, followed by a Business Club meeting hosted by Tindle Newspapers at the beautiful Farnham Castle. It was topped off by winning a bottle of Prosecco.
Great to hear my client Alton Pump Services Ltd new radio campaign - it's already brought in new business for them and is spreading brand awareness in Alton and the surrounding areas.
HC Sports & Remedial Massage sent in this picture of their new branded gear using the logo I designed. Thank you for sharing Helen, the t-shirts look great!
"I love the design of the logo. It perfectly reflects the business and has transferred really well to these t-shirts and signage. Thank you." Helen
Anstey Junior School had a vision - and needed someone to illustrate it. With a clear design brief from the client I created a number of options. A combination of two were selected and the final design presented.
Sarah from the Utopian Tent Company based in Winchester had a website built on WordPress. It was set up a number of years ago and needed a makeover and updating to be mobile responsive.
The Utopian Tent Company hire's tipi tents along with furnishings and accessories for weddings, parties, festivals and corporate functions.
I really enjoyed working on Sarah's site, she has a fantastic product and plenty of beautiful images to work with. I cleaned up the design reducing the amount of text on the home page and focusing more on the images and eye catching accessories. I included an Instagram feed to showcase her most recent events and added more images to each of her event pages.
It's great when you see your efforts pay off.
My local client based near Alton in Hampshire, an online retailer, seen a 39% rise in website users in less than 12 months, and the number of site sessions increase by 50%.
This has been achieved through a combination of email marketing, SEO, and social media marketing. Get in touch if you want to increase your web visitors.
Since the introduction of GDPR there has been a misconception that email marketing is dead. I'm here to tell you that it isn't! For one of my clients it generates 14% of their online sales, and for my own retail website it generates over 56% of my sales. If your list is current, consensual and your emails relevant it can be a slick, cost effective way to generate sales. Get in touch if you want to know more.
#emailmarketing #joannechampion #hampshire #marketing #digital #online#local #business
My head is overflowing with inspiration after the Google coaching session in Alton today. Full of ideas for social media marketing, search engine content marketing, PPC and digital marketing strategies.
It's great to get one to one coaching and advice from experts in their field. There are always changes, new developments and insights into Google and other online platforms - so having the opportunity to meet with the #digitalgarage team was an opportunity to improve my understanding and get direct feedback. Now to put it all into practice.
#digitalgarage #alton #hampshire #digitalamarketing #marketing #socialmedia #seo #ppc